"In 2003, scientists at Paignton Zoo and the University of Plymouth, in Devon in England reported that they had left a computer keyboard in the enclosure of six Sulawesi Crested Macaques for a month; not only did the monkeys produce nothing but five pages consisting largely of the letter S, they started by attacking the keyboard with a stone, and continued by urinating and defecating on it." - Wikipedia.com, Infinite Monkey Theorem

Wednesday, August 02, 2006

"...So would Mel Gibson think that Microsoft was like the Jews of the tech industry?"

So it would appear that Ziff Davis--the publishing house that owns 1up and it's accompanying magazines--has announced an "integrated media
collaboration" with Microsoft to rename Computer Gaming World(CGW) magazine. The magazine will stop production and will return in the fall as Games for Windows--presumably to be the voice of Microsoft's crusade to bring PC gaming back onto it's rightful thrown.

It doesn't entirely surprise me, considering Ziff Davis has been reported to have been scouting for buyers for its assets. I guess CGW was the first to go.
CGW Editor-in-Chief Jeff Green clarified the change in a posting on the CGW message boards"

The bottom line, however, is that this is a GOOD thing. We will all miss the "CGW" name...we are going to be the same staff, writing the same articles, with the same point of view...Microsoft has NO say over our editorial content, and, in fact, it's part of the legally binding contract that they not interfere. So it's not even just a gentleman's agreement -- it's a legal reality...Microsoft is seriously upping their commitment to PC gaming. That's a good thing. And do I mind being a part of that? I do not. Not at all. And when they fuck up, we're gonna be right there, calling them on it. I promise.


If it was any other group of people, I'd probably call bullshit. But if there's any group to put faith it, it's 1up. Well, them and PC Gamer. But I do wonder if this is any indication as to what direction the other magazines will go in. I guess we'll just have to wait and see. Do I hate it? Nah. Am I a little concerned? Sure. But only time will tell.

Peace,
Ram

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